With the rapidly approaching World Cup, I am pleased to announce I have a new book coming out, which looks at how the 94 World Cup changed everything in American soccer and its return will have a huge impact on soccer’s growth over the next decade.
The Premise.
On July 4th, 1988, FIFA made the fateful announcement that the 1994 World Cup would be hosted in the United States, leaving the football world questioning why their most revered of tournaments was heading to the land of Mickey Mouse, Hollywood, and the Statue of Liberty. To make matters worse, they didn’t even call it “Football”.
“94-26: Building a Soccer Nation” takes its lead from the simple premise that this decision
set in motion an explosion that has turned the USA into a true “Soccer Nation”, and its return in 2026 will change the landscape of American sports forever.
This is the story of the key business decisions, personalities, failures, successes, and finances that have now made soccer the 3rd most popular sport in America. If the last 30 years have been about building the sport, the next ten will be about exploding it.
SOCCER-BIZ-USA 
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